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Title
Text copied to clipboard!Media Planner
Description
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We are looking for a Media Planner to join our dynamic marketing team and help shape the way our brand connects with audiences across various media platforms. As a Media Planner, you will be responsible for developing strategic media plans that align with our marketing objectives and target audience. You will work closely with clients, creative teams, and media buyers to ensure that campaigns are executed effectively and deliver measurable results.
The ideal candidate will have a strong understanding of media channels, audience behavior, and data analytics. You should be able to analyze market trends, evaluate media performance, and recommend the most effective media mix to achieve campaign goals. Your role will be crucial in ensuring that our advertising efforts are both cost-effective and impactful.
In this role, you will conduct market research to identify target demographics and media consumption habits. You will also evaluate media proposals, negotiate rates, and monitor campaign performance to optimize results. Strong communication and analytical skills are essential, as you will be presenting media strategies and performance reports to stakeholders.
We value creativity, attention to detail, and a passion for media and advertising. If you are a strategic thinker with a knack for numbers and a deep understanding of the media landscape, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop comprehensive media plans based on client objectives
- Conduct market research to identify target audiences
- Analyze media performance and optimize campaigns
- Collaborate with creative and account teams
- Negotiate media buys and manage budgets
- Present media strategies and reports to clients
- Stay updated on media trends and emerging platforms
- Evaluate media proposals and recommend placements
- Track and report on campaign performance metrics
- Ensure campaigns are delivered on time and within budget
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, or related field
- 2+ years of experience in media planning or buying
- Strong analytical and problem-solving skills
- Excellent communication and presentation abilities
- Proficiency in media planning tools and analytics software
- Understanding of digital and traditional media channels
- Ability to manage multiple projects simultaneously
- Detail-oriented with strong organizational skills
- Experience working with cross-functional teams
- Knowledge of current media trends and consumer behavior
Potential interview questions
Text copied to clipboard!- What media planning tools are you proficient in?
- Can you describe a successful media campaign you planned?
- How do you determine the best media mix for a campaign?
- How do you stay updated on media trends?
- Describe your experience with budget management.
- How do you measure the success of a media campaign?
- Have you worked with both digital and traditional media?
- How do you handle tight deadlines and multiple projects?
- What strategies do you use to negotiate media buys?
- How do you collaborate with creative and account teams?
